In-House Manufacturing – 100% produced at our own facility, not sourced from outside, ensuring full control over quality and consistency
High Margin in the Segment – Distributor margin up to 8%, among the strongest in the cold press mustard oil category
100% Top Quality – Carefully selected mustard seeds, traditional cold-press (kachi ghani) extraction, no chemical refining
High Retail Acceptance – Strong aroma and authentic taste lead to fast shelf movement
Excellent Reorder Tendency – High customer repeat purchase due to consistent quality and cooking performance
Advanced Cold-Press (Kachi Ghani) Technology -
• Seeds are cold-pressed at room temperature
• Traditional wooden/slow-RPM crushing method
This preserves natural aroma, pungency, and nutrients.
Competitively Priced - Strategically priced to outperform unbranded oils and undercut premium cold-pressed brands, enabling faster market penetration, better retailer acceptance, and higher volume growth for distributors.
Stable Supply & Faster Dispatch - In-house production allows better stock planning, shorter lead times, and reduced stock-out risk for distributors.
Lower Market Complaint Ratio - Consistent taste and aroma reduce returns, replacements, and negative feedback from retailers.
Support for Market Expansion - Flexible schemes, launch support, and localized activation help distributors build volume quickly in new territories.
Brand with Long-Term Vision - Focused on sustainable growth, not short-term dumping, protecting distributor margins and market reputation.